GOOGLE ADWORDS & FACEBOOK
Paid search (PPC Marketing) has evolved in a big way over the years. The changes we see today are evident in higher click-through-rates (CTR) and more lead conversions than ever before. We know that using Google AdWords, Facebook Ads, Programmatic Ads, the myriad Social Network Ads, and other digital advertising options on the web actually works. The best part? We can prove it.
If you’ve thought about expanding your PPC marketing campaigns or you’re just getting started, then you’re in the right place. MARAMEL has an in-house search team with years of experience in this field, and we want to go to work for you.
As a Certified Google Partner, MARAMEL can help you plan, execute, and monitor a Google AdWords Campaign that actually works for your organization.
When it comes to advertising on Facebook, we have experience in maximizing your organization’s reach for the lowest possible cost. Facebook Advertising is a game changer, and it’s still relatively new to the internet when compared to other platforms (read: it still costs a lot less than others).
We can help whether you have a low budget or you’re ready to go nationwide. Whatever your goals might be, MARAMEL will work hard to help you achieve them. Reach out today, we are confident it will be worth your time.
Some Paid Search Features We Offer
- Programmatic Ad-Buying Options
- Landing Page Design & Development
- Multiple Campaign & Adgroup Strategy Rotations as needed (~Monthly)
- Campaign & Adgroup Demographic Reporting & Analysis (Weekly!)
- Campaign & Adgroup Demographic Targeting Updates (Monthly, sometimes more)
- Campaign & Adgroup Copy Development (~Bi-Weekly)
- Optimization through adding new ads to campaigns
- Optimization through removing and/or modifying existing ads
- Keyword Research & List Development
- All Targeting/Demographic Development
- All Bid Structure Management
- Google Analytics Integration
- Organic SEO Vs. Paid Traffic Analysis
- Testing
- Quality Checks & Coordination
Google AdWords, Facebook Ads & Social Network Ads: Display Network / Video Ads / Remarketing Campaigns
- Website/Channel placement research
- Imagery Development using AdWords “Display Ad Builder” Tool
- Imagery Development & Adjustments from MARAMEL’s Graphic Design Team
- Audience/Interest Targeting, Research, Development
- Remarketing Tag Creation & Implementation
- Advanced List Segmentation
- Video Ad Creation
Google AdWords® Shopping Ads Management
- Bid Adjustment & Research for specific products & product types
- Monitoring ad share percentages
- Inclusion and Exclusion of specific products to be advertised
- Programmatic Ad-Buying & PPC Marketing Solutions
Social Media Advertising
Our Approach
The average user spends upwards of three hours a day on social media. So what can you do to tap into the power of social media advertising? Whether it’s through ads, boosted posts, and retargeting, or strong ad copy, video, and attractive visuals, we can help you reach your audience when they are most driven to connect. Leverage the most powerful social media advertising platforms and attract new audiences with ads that drive conversion. Target any level, or combination of demographics. MARAMEL uses social media advertising to acquire customers: Facebook, Instagram,
Twitter, YouTube, etc. MARAMEL’s team of social acquisition experts test, refine, and test again for complete efficiency. We build custom and look-alike audiences based on existing e-mail lists, site visitors, and customers to increase traffic and revenue. At MARAMEL we continually test myriad creative and copy variants to optimize ROI. We leverage proprietary technologies that intelligently identify potential customers based on their web behaviour, trends, and data mining — all to power your company’s growth.
Social Media Advertising Services Offered:
AUDIENCE
RESEARCH &
ANALYSIS
SEGMENTING,
TARGETING &
POSITIONING
CREATIVE
MANAGEMENT
DYNAMIC
RETARGETING
CROSS-PLATFORM
MESSAGING
CONTENT
SYNDICATION
Hire Us
See for yourself. Our social acquisition marketing teams are innovators and leaders. MARAMEL has the experience, creativity, and drive to help you reach your ROAS goals and more. We believe in growing brands through a combination of top- and mid-funnel targeting, and social acquisition is where we begin. Social media trends have led to a major decrease in organic reach, so our marketing teams work diligently to make sure that you appear in your potential customers’ feeds through a combination of data-driven targeting and on-point creative. This is where the rubber meets the road and our team of experienced individuals get your business to where it needs to be.
