GOOGLE ADWORDS & FACEBOOK

Paid search (PPC Marketing) has evolved in a big way over the years. The changes we see today are evident in higher click-through-rates (CTR) and more lead conversions than ever before. We know that using Google AdWords, Facebook Ads, Programmatic Ads, the myriad Social Network Ads, and other digital advertising options on the web actually works. The best part? We can prove it.

If you’ve thought about expanding your PPC marketing campaigns or you’re just getting started, then you’re in the right place. MARAMEL has an in-house search team with years of experience in this field, and we want to go to work for you.

As a Certified Google Partner, MARAMEL can help you plan, execute, and monitor a Google AdWords Campaign that actually works for your organization.

When it comes to advertising on Facebook, we have experience in maximizing your organization’s reach for the lowest possible cost. Facebook Advertising is a game changer, and it’s still relatively new to the internet when compared to other platforms (read: it still costs a lot less than others).

We can help whether you have a low budget or you’re ready to go nationwide. Whatever your goals might be, MARAMEL will work hard to help you achieve them. Reach out today, we are confident it will be worth your time.

Some Paid Search Features We Offer

  • Programmatic Ad-Buying Options
  • Landing Page Design & Development
  • Multiple Campaign & Adgroup Strategy Rotations as needed (~Monthly)
  • Campaign & Adgroup Demographic Reporting & Analysis (Weekly!)
  • Campaign & Adgroup Demographic Targeting Updates (Monthly, sometimes more)
  • Campaign & Adgroup Copy Development (~Bi-Weekly)
  • Optimization through adding new ads to campaigns
  • Optimization through removing and/or modifying existing ads
  • Keyword Research & List Development
  • All Targeting/Demographic Development
  • All Bid Structure Management
  • Google Analytics Integration
  • Organic SEO Vs. Paid Traffic Analysis
  • Testing
  • Quality Checks & Coordination

Google AdWords, Facebook Ads & Social Network Ads: Display Network / Video Ads / Remarketing Campaigns

  • Website/Channel placement research
  • Imagery Development using AdWords “Display Ad Builder” Tool
  • Imagery Development & Adjustments from MARAMEL’s Graphic Design Team
  • Audience/Interest Targeting, Research, Development
  • Remarketing Tag Creation & Implementation
  • Advanced List Segmentation
  • Video Ad Creation

Google AdWords® Shopping Ads Management

  • Bid Adjustment & Research for specific products & product types
  • Monitoring ad share percentages
  • Inclusion and Exclusion of specific products to be advertised
  • Programmatic Ad-Buying & PPC Marketing Solutions

Social Media Advertising

Our Approach

The average user spends upwards of three hours a day on social media. So what can you do to tap into the power of social media advertising? Whether it’s through ads, boosted posts, and retargeting, or strong ad copy, video, and attractive visuals, we can help you reach your audience when they are most driven to connect. Leverage the most powerful social media advertising platforms and attract new audiences with ads that drive conversion. Target any level, or combination of demographics. MARAMEL uses social media advertising to acquire customers: Facebook, Instagram,

Twitter, YouTube, etc. MARAMEL’s team of social acquisition experts test, refine, and test again for complete efficiency. We build custom and look-alike audiences based on existing e-mail lists, site visitors, and customers to increase traffic and revenue. At MARAMEL we continually test myriad creative and copy variants to optimize ROI. We leverage proprietary technologies that intelligently identify potential customers based on their web behaviour, trends, and data mining — all to power your company’s growth.

Social Media Advertising Services Offered:

AUDIENCE
RESEARCH &
ANALYSIS

SEGMENTING,
TARGETING &
POSITIONING

CREATIVE
MANAGEMENT

DYNAMIC
RETARGETING

CROSS-PLATFORM
MESSAGING

CONTENT
SYNDICATION

Hire Us

See for yourself. Our social acquisition marketing teams are innovators and leaders. MARAMEL has the experience, creativity, and drive to help you reach your ROAS goals and more. We believe in growing brands through a combination of top- and mid-funnel targeting, and social acquisition is where we begin. Social media trends have led to a major decrease in organic reach, so our marketing teams work diligently to make sure that you appear in your potential customers’ feeds through a combination of data-driven targeting and on-point creative. This is where the rubber meets the road and our team of experienced individuals get your business to where it needs to be.

SOCIAL MEDIA MARKETING

Build community,
increase sales.

Our Social Media Marketing Results

The right social media strategy connects your brand with your targeted audience.

Maramel and VM-Med developed a social media strategy to engage their current patients and grow visibility amongst the Montreal and Quebec demographic. Over a 5 month period, the team was able to increase the visibility from 12,000 views to 350,000 views a month and grow engagement from 0.5% per post to 11% per post.

Maramel worked with EspaceMD on multiple campaigns throughout the past year on Facebook and Instagram. Over a 12 month period, the team was able to deliver a 15% ROI on their social media efforts.

Maramel has been working with Schwarz Plastic Surgery on growing the clinic’s reputation and brand on social media for the past four years. Over a 12 month period, the team was able to generate 10 million impressions on Facebook and Instagram (combined) and have a successful engagement rate of 20%.

MARAMEL has worked with Mckeown on multiple campaigns throughout the past year to promote their new cider flavors. Our team has been able to increase McKeown's new product's visibility to more than 1 million people in Quebec through influencer marketing and advertising.

Kosma Roy works with Maramel to increase his influence and audience reach on Instagram. He is the 16 year old Junior Flatland World Champion and gets approximately 1,200 likes per photo and between 12 to 30 comments per post. Social Media is essential in his career as it gives him a spotlight in competitions and he receives sponsorships to help him grow his career.

Maramel and VM-Med developed a social media strategy to engage their current patients and grow visibility amongst the Montreal and Quebec demographic. Over a 5 month period, the team was able to increase the visibility from 12,000 views to 350,000 views a month and grow engagement from 0.5% per post to 11% per post.

Maramel worked with EspaceMD on multiple campaigns throughout the past year on Facebook and Instagram. Over a 12 month period, the team was able to deliver a 15% ROI on their social media efforts.

Maramel has been working with Schwarz Plastic Surgery on growing the clinic’s reputation and brand on social media for the past four years. Over a 12 month period, the team was able to generate 10 million impressions on Facebook and Instagram (combined) and have a successful engagement rate of 20%.

MARAMEL has worked with Mckeown on multiple campaigns throughout the past year to promote their new cider flavors. Our team has been able to increase McKeown's new product's visibility to more than 1 million people in Quebec through influencer marketing and advertising.

Kosma Roy works with Maramel to increase his influence and audience reach on Instagram. He is the 16 year old Junior Flatland World Champion and gets approximately 1,200 likes per photo and between 12 to 30 comments per post. Social Media is essential in his career as it gives him a spotlight in competitions and he receives sponsorships to help him grow his career.
Ready to
discuss your project?

Social media process

The social media marketing process we use at Maramel makes sure that your company benefits only from social media marketing campaigns tailored to the goals of your business.

Steps

1
Discovery
2
Strategy
3
Content Strategy
4
ENGAGE AND REFER
5
Community Management
6
Advertising Strategy
7
Analytics & Reporting
1

Discovery

With Maramel, delve into your business, reviewing your website, social presence and competitors to clearly identify the marketing communications you should produce throughout your project.

2

Strategy

Develop an end-to-end social media marketing strategy and project plan that pinpoint your campaign deliverables and the right measurable goals for your social media presence and “sharable” content.

3

Content
Strategy

Prepare a content calendar that focuses on the shareable content that you will need to produce for your social media campaigns in line with your branding.

4

ENGAGE
AND REFER

Monitor, report and analyze. Learn what works for you best. Find where you should invest most of your time.

5

Community
Management

Use social media management tactics in line with your customer engagement strategy, including your goals for involving and engaging users and influencers.

6

Advertising
Strategy

Build an advertising plan and a budget for each social network you use. Specifically, outline objectives for each phase of your plan, whether you aim to boost your presence through lead generation, conversions, community engagement and, ultimately, community growth.

7

Analytics & Reporting

With Maramel’s team behind you, produce monthly reports that provide a clear picture of your social media campaigns and the tweaks you should make to your project plan — based on the results of every social media platform you use.