BRANDING & GRAPHIC DESIGN.
Your brand is your promise to your customers. It not only tells clients who you are and what you have to offer, it is also what makes you stand out from your competitors.
A well-built brand can bolster your credibility and cultivate customer loyalty, connecting it emotionally to the people who choose your products or services.
Although there’s no one-size-fits-all approach to top-notch branding, all strong brands do have two qualities in common: a unique brand story and a brand image that tells it well. At MARAMEL we craft compelling stories and tell them to the world with a coherent, professional approach and a distinct, singular voice.
BRAND POSITIONING
We have a seven-step process for nailing your brand positioning:
- Meeting the key people in your organization
- Researching primary and/or secondary markets
- Defining your audience, competitors, and markets
- Identifying market trends
- Assessing your brand personality
- Identifying brand category attributes
- Identifying core brand attributes
BRAND
DEVELOPMENT
Our job is to develop your brand into a highly recognizable image. That’s where your graphic footprint plays a major role, from your logo to your presence across various social media channels. No single brand attribute can raise your graphic footprint to the level of “iconic” — like the logos of Apple, Nike, and McDonald’s — but developing your brand’s unique story is a great starting point. MARAMEL helps dynamically boost your brand development daily.
BRAND VOICE
Following MARAMEL’s brand positioning and development process, your brand will be ready for the marketplace. Your brand voice — how you communicate your brand’s personality and values — will convey what makes your business unique. Your brand’s face — its graphic design and aesthetic — will build up your business in the eyes of your discerning customers.
With MARAMEL’s branding and graphic design process you will have the research, development, and guidance to craft an esteemed, iconic brand of your own.
